Sasho Jadrovski
Senior iOS Engineer
Twelve years making iOS apps that feel right and stay easy to change.
I started as an intern in Skopje in 2014. Seven and a half of those years went into hearing-aid apps at WS Audiology, where I went from senior engineer to iOS product architect and was technical lead of a team that grew to 15. After that came BeReal’s Memories squad. Alongside all of it, I’ve built The Clic App since its first commit in 2017.
Open to senior, lead and staff iOS roles, full‑time or contract. Remote, from Skopje.
Selected work
All 9 roles- Senior iOS Engineer2017–22
- iOS Tech Lead2022–23
- iOS Product Architect2023–25
Seven and a half years on Widex’s hearing-aid apps for iPhone and Apple Watch. I joined as a senior engineer, became iOS tech lead, then iOS product architect, and was technical lead of the iOS team as it grew to 15 engineers in five teams across Denmark, Germany, India and North Macedonia.
I worked on Widex Moment from the start, a CES 2023 Innovation Awards honoree, and redesigned its iPhone and Apple Watch messaging as a generic layer that was later reused across the apps as a shared package.
I led Widex Allure, the redesigned app for a new generation of hearing aids, from its start to release, and its move to feature modules, so teams could work in parallel and the next app could reuse them. I set code standards, mentored engineers, and built the hiring process with the chapter lead.
One of a three-person squad behind Memories, Profile, Widgets and Recaps, in an app with about 40 million monthly users.
I cut the Memories grid’s scroll hitches by about 30% and halved its startup hang, measured in Instruments. I traced about 20,000 crashes a week to a threading race in the data layer; the fix shipped and the crashes dropped. I built the two Memories widgets with the squad and began moving Recaps into its own modules.
A social app for making friends. I built it from the first commit in 2017 for its founder, Andrew McKay, when it was called Friendly.
I’m still its only iOS developer, nine years on, and I’m moving it to SwiftUI and Swift Concurrency now.
Three and a half years on WillowTree’s Live Oak team, looking after long-running apps for Virginia Lottery, Wyndham Rewards, Lidl, ClubCorp, Donatos and Potbelly.
The work included two-factor login for Virginia Lottery and digital room keys for Wyndham Rewards.
One of two iOS engineers on a business banking app (NDA), covering payments and cards.
I built its digital onboarding flow in SwiftUI; opening an account used to need a branch visit.
Hired directly to build the Home Screen widgets and the App Clip for a meditation app with over 30 million users, in about two months, just as iOS 14 introduced both.
The widgets shipped in the iOS 14 launch window and are still in the app.
I’ve built apps for and with
Principles
More on AboutFeel is a feature.
11 weeks
The hard part is rarely the code.
Some of what people I’ve worked with say
Sasho’s deep understanding of Apple’s UI guidelines has been instrumental in creating apps that don’t just look beautiful but also feel truly native—like they were crafted by Apple themselves.
Sasho embodies the qualities of a world class software engineer, and I would highly recommend him to any team, whether large or small.
Sasho is an exceptional engineer and technical leader. He didn’t just help us build and scale a high-performing app, he helped make the entire process smoother, smarter, and more collaborative.
Apps I’ve built outside work
Walk into a place that takes one and it’s already on your Lock Screen. Nothing to open, nothing to tap. No account, works offline.
It reads over a hundred news sites and groups the same story across them, with no human in the loop. The first version, design included, took under 30 hours in 2017. I still read the news in it every day, and I’m building v3 now. I build the aggregator behind it with my friend Filip Bozhinovski.
Swipe through stories, double tap to save one, tap to keep reading. With Nikola Angelkovik and a designer friend.
You see yourself every day, so you miss the change. A two-minute body scan every two weeks, private on your phone, compared only with your own earlier scans. Its coach links each scan to your training, steps and sleep. I’m co-founder, with Andrew McKay.
Cross the Golden Gate, walk Dubrovnik’s city walls, while you circle your own block. With a daily ring, streaks, widgets and an Apple Watch app. With Nikola Angelkovik.
Book a session in three taps, renew your membership and see your training history.
14,388 commits since 2017
One square per week, one row per year.
Open to senior, lead and staff iOS roles.
Full-time or contract. Remote, from Skopje, overlapping with Europe and US mornings.
I usually reply the same day. Open your mail app